To learn more about Fresh Karat, we must first whisk you away on an adventure to the rich coast of the French Riviera – circa 2006. While on vacation, two trendy sisters from Southern California spotted headwraps worn by the incredibly fashionable French women; similar to scarves. Always on the lookout for new accessories, the two fashionistas purchased a few of these savvy head scarves from a street vendor in St. Tropez, the land of beautiful people. The sisters wore them, loved them and brought them home. Yet, upon their return to the US, the sisters were unable to locate anything similar! The only headbands around required taking a bottle of Advil to wear or quickly fell off during moderately sweaty workout sessions.
Frustrated, they decided to create a headband design of their own. One that was cute, comfortable and that stayed put. Was there such a thing? Necessity is the mother of invention. So like busy bees, the two sisters invented a fabulously fashionable headband made of airy fabric that could also be worn at the gym. “Where did you get those?” asked the curious ladies at the gym, as the compliments poured in left and right.
Realizing they were on to something ‘fresh’, the sisters buzzed over to the LA Garment District, where they hand selected the most exceptional fabrics based on color, softness, stretchiness and fit. With over 60 vibrant patterns in hand, they made it their mission to recreate those wicked comfy headbands they loved to wear so much. Hence, the Fresh Karat Company was fabricated, so to speak.
As luck would have it, one of the two sisters is an attorney. She poured her heart and soul into the setup of the company legalities and was instrumental in the foundation of the company core. Although now operated solely by Suzannah, Jamaica’s impact on the inception of Fresh Karat is still evident in its fundamental breadth of creativity.
In all modesty, Fresh Karat is fortunate to have obtained many of their greatest clients by happenstance, rather than by heavily marketing. The company’s success can be attributed to honest word-of-mouth marketing, grassroots publicity and a few high-profile celebrities who just happened upon a great accessory they couldn’t live without. Among those include Heather Locklear, Rebecca Romijn, Denise Richards and a few buzz-worthy TV shows and magazines who know a great thing when they see it.
Proudly made in the USA (Southern California, to be exact), all items in the Fresh Karat Collection are limited edition, with new patterns, styles and collections continuously added throughout the year. Creating unique products that are both fashionable and functional is the driving inspiration behind the corporate focus, so keep a lookout for unique, new additions to the collection this coming season!
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